About Us : STAX

About Us

<About Us>

Company name STAX Co., Ltd.
Address Shiba KS Bldg. 2F, Hamamatsu-cho, Minato-ku, Tokyo 105-0013 Japan
Tel: +81-3-3578-0361
Fax: +81-3-3578-9393
President Junichi Hara
Established April 24, 1990
Capital ¥18,000,000
Business Activities Sale of health equipment and products
Sale of cosmetics
Sale of kimono and kimono fabrics
Real estate/management
Sale of consumer electronics and communication equipment
Contracting civil engineers and construction operations and any business related to the preceding operations.

<Corporate History>

1980 Established “Shibasen” to set up a nationwide direct sale of high-end kimonos.
Sold high-end kimonos that usually would not be seen in-stores at reasonable prices. Obtained many general customers through this.
1985 Began providing health and health food products to the customers as part of service-related activities through communication with customers and listening to their various needs.
April 1989 Shibasen was reorganized to establish Stax Co., Ltd with a capital of 3 million yen.
May 1993 Capital increased to 9 million yen.
June 1994 Capital increased to 12 million yen.
December 1995 Focused on the effect of negative ions (infra red rays and disinfection properties) to develop and sell “Tourmaline Soap” as a high-quality, transparent soap as STAX’s original brand.
November 1996 Participated in the “Nenrinpic” (National Health and Welfare Festival) in Miyazaki prefecture 1996 as a sponsor and received a certificate of appreciation from the Governor of Miyazaki prefecture. Since then, we have participated in the ’97 Yamagata Prefecture Nenrinpic and ’98 Nagoya Nenrinpic as sponsors.
December 1996 Began sales of original products using tourmaline.
Signed a contract with ex-Olympic volleyball player Kumi Nakata to be the image personality for the products and began airing commercials on TV Tokyo (channel 12) for the tourmaline products.
March 1997 The Ministry of Health and Welfare approved the production of tourmaline soap as a quasi-drug product so the production of Tourmaline Soap II began. Sales of the soap began in May. Published a magazine in June at the request of customers titled “Tourmaline Club”.
August 1998 Increased capital to 18 million yen.
January 1999 Obtained patent for “Tourmaline Power” and other new products were put out on the market.
December 1999 Began production of cosmetics following the application of Tourmaline Power’s registered trademark. Welcomed Ms. Machiko Kojima, ex-Director of Kanebo Cosmetics Inc. and Advisor for Kanebo, as a consultant (Left Stax August 2001).
December 2000 Began sales of TP Dental S (quasi drug) and tourmaline toothbrush
July 2001

Welcomed Mr. Kazuya Yamamoto (Japan School of Beauty, Principal, Representative of the International Society of Pediatric Dermatology and the Director of the Department of Dermatology at the Aiiku Hospital in Tokyo). (From July 2001 to June 2003)

April 2002 Purchased a restaurant building in Komoro city (STAX Komoro Bldg.) Began real estate business.
October 2007 Received Golden Medal of Merit from the Japan Red Cross.